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Salad Cream: Heinz 'considers Sandwich Cream re-brand'

来源:BBC 作者: 时间:2018-06-06 Tag: 点击:

Salad Cream, one of the UK's most traditional condiments may be renamed Sandwich Cream, it has been reported.

Its maker, Heinz, says that only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches.

A spokesman for Heinz told trade magazine the Grocer that the name no longer "fairly represents the product's ingredients or usage occasions."

It would be the first name change for the product since its launch in 1914.

Fans of the traditional name went on social media to express their anger.

According to the Grocer (£), Heinz is considering adopting the name Sandwich Cream to better reflect how the country uses the condiment and to appeal to "younger shoppers".

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